The Italian designer Brunello Cucinelli who donates up to 20% of his profits through his foundation and is married to his hometown sweetheart, also manages to be hugely successful.
Proof that you can do the right thing AND do well. In fact, they are usually the most trusted brands. A cause plus passion is a sure-win.
It’s what Simon Sinek refers to knowing your Why, which Mr. Cucinelli framed lie this:
To sum it all up, the objective of my life has been to give work a moral and economic dignity.
This mindful approach to business – treating workers and the environment with respect – does cost a bit more and most of us can’t afford a BC piece, but it’s his philosophy and entrepreneurial approach that I find so share-worthy.