In the Start a Business series, you’ll look over our shoulders as we help three real life startups clarify, uniquely define, plan and launch businesses.
Kicking off our Start a Business project, is your guide to creating a brand that stands out.
Look objectively at why you want to start your business. Who do you want to help, sell to and serve?
Who else is doing something similar?
What makes you different. List the things you have going for you that the other guys don’t.