About Us

I'm just like so many people who took forever to realize who they were and what they should be doing for work — even though the answers were there all along in the things I cared about and spent most of my free time on. Today, I'm an ICF-certified lifestyle coach (lifestylist) and a mindfulness educator living in Los Angeles. I'm doing what I was born to do.

My introduction to Change Science

In college, I was more interested in leadership books and personal development workshops, than I was in boning up on arbitrage, short sells, and bond analysis. It took me a minute to realize that at my core, I loved transformations of all kinds. HGTV is my TV guilty pleasure, I love seeing people's physical and home transformations, and stories of accomplishment (especially when the odds are stacked against someone), give me such a high. For a long time, I thought my procrastination was due to fear and laziness. It was more about career fit. But even after I figured out what my procrastination was about, I didn't get productive. These things don't magically change when you get on the right track. Habits are hardwired and I've had to change my procrastinating ways and quite a few habits to become as productive as I am today. My iPEC coaching training gave me the structure but studying human motivation taught me how to change for good and help others do too.

I became interested in human motivation because I wanted to know why despite really wanting to lose weight, my clients couldn't stick to their good intentions? How do people change for good I wanted to know? Can you learn to be more consistent? My search for answers led me to neuroplasticity and cognitive science (amazing stuff!), I learned about Maslow's Needs Hierarchy, studied positive psychology, willpower and even explored military habit formation techniques. I then sat down to try and tie these different ideas together into a simple digestible theory/message and discovered a singular idea:

The way we live affects EVERYTHING, especially our motivation.

It couldn't be simpler than that. Our sleep habits, diets, TV, and other daily habits affect whether we feel "meh" or motivated when it's game time. So it occurred to me that if I want to simplify the change process, I should help people change their problematic lifestyle habits. 

Our habits affect how motivated we feel, how much self-control we have, our level of self-awareness and all the things that impact our behavior. Problems in early childhood, confidence issues, and many of the things standing in our way can all be transformed with new habits. There is, I believe, no barrier to success that can't be overcome with the right habits.

I help people design unique lives and change habits so they can achieve it. I help them change how they think, how they live in their homes, behave in their relationships, take care of themselves, and how they move about in the world.

Vurb Magazine gives me a space to share ideas in career, entrepreneurship, weight loss/wellness, relationship, and other topics because it's all related. How we're living impacts our productivity and success in life.

I hope you enjoy it here. I hope we inspire you to change some habits and help you make your life productive meaningful and successful.