In CRUSH IT: Why NOW Is The Time To Cash In On Your Passion, superstar blogger Gary Vaynerchuk shows you how to use the power of the Internet to turn your interests into real businesses.
From his experience in turning his family’s retail wine business into a cash machine and creating his own brand as a sought-after speaker, author, and marketing guru, Vaynerchuk has a lot to teach aspiring entrepreneurs. He’s among the growing group of innerpreneurs who believe anyone can build a career around what they’re passionate about.
Crush It! has great advice – and quite a few tips to help you use social media to take your new or existing business to the next level. He covers some of my favorite business topics:
Ch. 1: Passion
In chapter 1 and 2, he talks a lot about this and shares ideas to identify who you are, which is key to finding out what we’re passionate about, isn’t it? He also emphasizes love for your family, and why it’s important to balance both. As a lifestylist, this is how he hooked me ‘cos I’m all about work-life balance.
Ch. 3: Your Personal Brand
After identifying your passion, building your personal brand is your next step and the subject of chapter 3. More great ideas here, including how to use the Internet to help you build your personal brand.
Ch. 7: Authenticity
Being real and doing YOU is a “vurb” I wholeheartedly embrace so I loved chapter 7. Takeaway: Be truthful and patient in what you are doing, and understand what ‘hustle’ means.
Ch. 9: Best Marketing Strategy Ever
This is the topic of the entire chapter: CARE.
Ch. 12: Build your LEGACY
This is about looking at the long game. When you focus on legacy (over currency), you can transform the game and your life.
There are several great takeaways and quotes in the book, like these:
There no longer has to be a difference between who you are and what you do.
Developing your personal brand is key to monetizing your passion online.
Skills are cheap, passion is priceless.
Embrace what you’re good at. LeBron didn’t try to be a professor.
Look yourself in the mirror and ask yourself, What do I want to do every day for the rest of my life…and do that!
Give value. Give value. Give value. And then ask for business.
The best marketing strategy ever: Care.
Stop focusing on dumb shit!
The best advice I can add to this is to start early. In your 20s is a great time to make mistakes, live with roommates and in a way that makes pursuing your dreams more affordable and doable. Focusing on BS like your looks, and your weight is time-consuming and will distract you. Staying in bad relationships and running after the wrong person is another distraction. Now is really the time to cash in on your passions.