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Tim Ferriss, the best-selling author of The Four-Hour Work Week is an investor and business innovator. Here he shares five quick tips to make sure your small business is firing on all cylinders.

  1. Create a new category of product that you own
  2. Find your diehard true fans
  3. Don’t be the low-cost option
  4. Subtract before you add
  5. First impressions count

For more startup knowledge, check out the following podcasts and social media accounts.

Podcasts

Launch Street
If you want to innovate and listen to some great interviews, Launch Street has you covered. Start by checking out their interview with Ryan McCarty discussing the importance of connecting with your customers.

Outside In
This podcast specializes in uncovering secrets of the world’s most customer-centered brands and features guests who have advice for fostering true “customer first” cultures.

Entrepreneurial minds to follow

Elmira Bayrasli, @endeavoringE

Donna Harris, @dharrisindc

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