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How London Designer Phiney Pet Made It!

How London Designer Phiney Pet Made It!

In this episode of the ASOS+I-D series “Making It” we learn how London designer Phiney Pet is developing a unique brand in the fashion industry.

Pet is known for her playful designs adorned with kitsch illustrations, which are loved by the likes of Miley Cyrus and Susie Bubble. Although she claims to not take herself too seriously, we know she takes the work seriously. Her hard work and entrepreneurial spirit have helped to make her fun-filled brand a success.

Surrounded by her dreamy upcoming ASOS collection, the ‘babe with the power’ gives us an insight into how she got into the industry. She shares her thoughts on work ethic and why, no matter what we come up against, we entrepreneurs should push through it.


Entrepreneurial inspiration

Entrepreneurial spirit means no matter what you come up against, you push through it. When you feel like you don’t have the means or the funds, you find a way to do it. ~ Phiney Pet

As I was listening to Pet, I kept hearing echos of Diana Nyad’s memoir and life mantra, Find a Way. When Nyad arrived on the shores of Key West after fifty-three hours of grueling swimming, she not only set a world record—becoming the first person to swim the shark-infested waters between Cuba and Florida with no cage for protection—she also fulfilled a dream she has been chasing since she was twenty-eight. In her memoir, Nyad talks about facing one’s fears, engaging one’s passions, and never ever giving up.

So when Pet echoed this mantra and credited it for her entrepreneurial success, I was taking notes and felt inspired by the two women’s shared work ethics.

My own entrepreneurial dream is taking longer than I hoped, but Pet and Nyad are reminding me that if I really care about what I’m doing, I’ll find a way.


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